As we wrote in April 2022, last year’s Super Bowl was the publicity peak of the crypto bubble. Celebrity-studded ads made the case for the rank and file to join the billionaire “crypto bros” surfing the wave of the financial future. The ignominious crypto exchange FTX, now bankrupt and synonymous with fraud, was a notable newcomer.
Headlining the blockbuster event is often a sign of waning popularity. For instance, most of the musical acts in 2022 were already in their 50s, well past their halcyon days of pop-world stardom. Crypto companies had already been weak for months and imploded later in 2022. The general malaise that settled over the equity markets for much of last year has been widely portrayed as taming animal spirits. With the return of nearly forgotten real interest rates in 2022, historic overvaluations have moderated, and the headline excesses manifest in early 2022 have failed to re-emerge. This has some hoping that the worst is over, that policymakers have successfully stabilized the post-pandemic economy and prepared it for steady growth, that there is virtually no cost to be exacted for the tsunami of monetary and fiscal largess dating back to 2008.
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